Advertising Account Planning - Planning and Managing an IMC Campaign (Paperback, 3rd edition)
Larry KelleyConcise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
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Product Description
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
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Product Details
General
Imprint | Routledge |
Country of origin | United Kingdom |
Release date | September 2014 |
Availability | Expected to ship within 9 - 15 working days |
First published | 2015 |
Authors | Larry Kelley |
Dimensions | 229 x 152 x 19mm (L x W x T) |
Format | Paperback |
Pages | 262 |
Edition | 3rd edition |
ISBN-13 | 978-0-7656-4036-9 |
Barcode | 9780765640369 |
Categories | |
LSN | 0-7656-4036-8 |
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