Absolute Essentials of Advertising (Hardcover)
Sarah Turnbull* Concise overview of the essentials of Advertising, suitable for all students studying Advertising, whether Undergraduate, Postgraduate, MBA or Professional. * Accessible writing style from an experienced lecturer and well-renowned textbook author. * Pedagogical features to aid learning include objectives at the start of each chapter, further reading suggestions and practical examples.
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Product Description
* Concise overview of the essentials of Advertising, suitable for all students studying Advertising, whether Undergraduate, Postgraduate, MBA or Professional. * Accessible writing style from an experienced lecturer and well-renowned textbook author. * Pedagogical features to aid learning include objectives at the start of each chapter, further reading suggestions and practical examples.
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Product Details
General
Imprint | Taylor & Francis |
Country of origin | United Kingdom |
Series | Absolute Essentials of Business and Economics |
Release date | April 2022 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2022 |
Authors | Sarah Turnbull |
Dimensions | 216 x 138 x 13mm (L x W x T) |
Format | Hardcover |
Pages | 88 |
ISBN-13 | 978-1-03-200766-3 |
Barcode | 9781032007663 |
Categories | |
LSN | 1-03-200766-4 |
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