A McGraw-Hill Advertising Classic
A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.
First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
A McGraw-Hill Advertising Classic
A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.
First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
Imprint | McGraw-Hill Professional |
Country of origin | United States |
Release date | March 2003 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2003 |
Authors | James Young |
Dimensions | 177 x 127 x 5mm (L x W x T) |
Format | Paperback |
Pages | 48 |
Edition | New edition |
ISBN-13 | 978-0-07-141094-6 |
Barcode | 9780071410946 |
Categories | |
LSN | 0-07-141094-5 |