A Game of Two Halves - Football Fandom, Television and Globalisation (Paperback)

Professional football is one of the most popular television 'genres' worldwide, attracting millions of fans, and the sponsorship of powerful companies. In A Game of Two Halves, Cornel Sandvoss considers football's relationship with television, its links with transnational capitalism, and the importance of football fandom in forming social and cultural identities around the globe presenting the phenomenon of football as a reflection of postmodern culture and globalization.Through a series of case studies, based on ethnographic audience research, Cornel Sandvoss explores the motivations and pleasures of football fans, the intense bond formed between supporters and their clubs, the implications of football consumption on political discourse and citizenship, football as a factor of cultural globalisation, and the pivotal role of football and television in a postmodern cultural order.