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Decisionpro, Inc.
Edward Elgar Publishing Ltd
Legare Street Press
Palala Press
Springer
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Showing 14 of 14 Results in All Departments
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Handbook of Business-to-Business Marketing (Hardcover, 2nd edition)
R
7,945
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A Repeat Purchase Diffusion Model - Bayesian Estimation and Control
Gary L. Lilien
,
Ambar G Rao
R
797
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Research traditions in marketing (Hardcover, 1994 ed.)
R
6,920
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Handbook of Business-to-Business Marketing (Paperback)
R
1,961
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Research traditions in marketing (Paperback, Softcover reprint of the original 1st ed. 1994)
R
6,683
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A Repeat Purchase Diffusion Model - Bayesian Estimation and Control
Gary L. Lilien
,
Ambar G Rao
R
425
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A Model for Allocating Retail Outlet Building Resources Across Market Areas (Paperback)
Gary L. Lilien
R
428
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A Utility Model for Product Positioning (Paperback)
Ralph L. Keeney
,
Gary L. Lilien
R
371
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Principles of Marketing Engineering and Analytics (Paperback)
Arvind Rangaswamy
,
Arnaud De Bruyn
,
Gary L. Lilien
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R
1,301
R
1,260
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A Marketing Promotion Model with Word of Mouth Effects (Hardcover)
Gary L. Lilien
,
Ambar G Rao
R
810
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Model Relativism - A Situational Approach to Model Building (Hardcover)
Gary L. Lilien
R
732
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Methodology for Investigating Differences in Evaluation Criteria Among Industrial Buying Influences (Hardcover)
Jean-Marie Choffray
,
Gary L. Lilien
R
816
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Do European Industrial Marketers Budget Differently? - An International Comparison via the Advisor Model (Hardcover)
Gary L. Lilien
,
David Weinstein
R
729
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Principles of Marketing Engineering (Paperback, 2nd ed.)
Arvind Rangaswamy
,
Arnaud De Bruyn
,
Gary L. Lilien
List Price
R
1,168
R
1,138
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