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The Advertising Controversy - Evidence on the Economic Effects of Advertising (Hardcover)
Mark S. Albion, Paul W. FarrisExamines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
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Product Description
Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
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Product Details
General
Imprint | Praeger Publishers Inc |
Country of origin | United States |
Release date | February 1981 |
Availability | Expected to ship within 10 - 15 working days |
First published | February 1981 |
Authors | Mark S. Albion, Paul W. Farris |
Dimensions | 248 x 171 x 16mm (L x W x T) |
Format | Hardcover |
Pages | 245 |
ISBN-13 | 978-0-86569-057-8 |
Barcode | 9780865690578 |
Categories | |
LSN | 0-86569-057-X |
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