Sony Alpha a7 IV Mirrorless Digital Camera (33MP)(Black) - with FE 28-70mm F3.5-5.6 OSS

Sony Alpha a7 IV Mirrorless Digital Camera + FE 28-70mm F3.5-5.6 OSS

The Sony Alpha A7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera. The a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators. Newly developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.

Covering approximately 94% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Borrowing from the flagship AF system, this devise has tuned tracking and subject detection capabilities that lock onto subjects quickly and refines focus accurately on recognized eyes and faces of subjects

The Sony A7 IV camera features S-Cinetone, S-Log3, and Other Color and Gamma Controls. S-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras, along with the a1 and a7S III, and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights. HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera. S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.