Research Methods in Luxury Management (Paperback)
Michael J.G. Parnwell, Kelly Meng⢠First book that considers research methods within the luxury context. ⢠Each aspect is supported by real-life case studies and examples from international luxury brands. ⢠Pedagogy to aid learning is integrated throughout, including review challenges and problem-solving exercises. ⢠Supplemented by online resources, including chapter-by-chapter PowerPoint slides.
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Product Description
⢠First book that considers research methods within the luxury context. ⢠Each aspect is supported by real-life case studies and examples from international luxury brands. ⢠Pedagogy to aid learning is integrated throughout, including review challenges and problem-solving exercises. ⢠Supplemented by online resources, including chapter-by-chapter PowerPoint slides.
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Product Details
General
Imprint | Taylor & Francis |
Country of origin | United Kingdom |
Series | Mastering Luxury Management |
Release date | June 2023 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2023 |
Authors | Michael J.G. Parnwell, Kelly Meng |
Dimensions | 246 x 174mm (L x W) |
Format | Paperback |
Pages | 214 |
ISBN-13 | 978-1-03-228110-0 |
Barcode | 9781032281100 |
Categories | |
LSN | 1-03-228110-3 |
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