Arguing that PR must engage more appropriately with the changing world of the twenty-first century, the authors draw from postmodern and postcolonial approaches to reframe cultural relations, PR education, futures, history and professionalism to suggest how PR might be moved from its current insularity and begin contributing to increased environmental responsibility, social justice and global enterprise.
This book will be of considerable interest to postgraduate students of public relations and communication management in Europe, Canada, the U.S., and Asia. It would also be of topical interest to academics, professionals, and strategists in public relations.
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Arguing that PR must engage more appropriately with the changing world of the twenty-first century, the authors draw from postmodern and postcolonial approaches to reframe cultural relations, PR education, futures, history and professionalism to suggest how PR might be moved from its current insularity and begin contributing to increased environmental responsibility, social justice and global enterprise.
This book will be of considerable interest to postgraduate students of public relations and communication management in Europe, Canada, the U.S., and Asia. It would also be of topical interest to academics, professionals, and strategists in public relations.
Imprint | Routledge |
Country of origin | United Kingdom |
Series | Routledge Advances in Management and Business Studies |
Release date | May 2007 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2007 |
Authors | David McKie, Debashish Munshi |
Dimensions | 234 x 156 x 17mm (L x W x T) |
Format | Hardcover |
Pages | 208 |
Edition | New |
ISBN-13 | 978-0-415-39408-6 |
Barcode | 9780415394086 |
Categories | |
LSN | 0-415-39408-2 |