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Marketing Madness - A Survival Guide for a Consumer Society (Paperback)
Michael F. Jacobson, Laurie Ann Mazur, Ralph NaderThis book documents the "unholy alliance" between corporations and Hollywood and takes up issues as how marketers turn citizens into consumers, ads that kill, sex in advertising, marketing in public schools, and selling of social issues. It acts as a primer on the social ills of commercialism.
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Product Description
This book documents the "unholy alliance" between corporations and Hollywood and takes up issues as how marketers turn citizens into consumers, ads that kill, sex in advertising, marketing in public schools, and selling of social issues. It acts as a primer on the social ills of commercialism.
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Product Details
General
Imprint | Routledge |
Country of origin | United Kingdom |
Release date | October 2020 |
Availability | Expected to ship within 12 - 17 working days |
First published | 1995 |
Authors | Michael F. Jacobson, Laurie Ann Mazur, Ralph Nader |
Format | Paperback |
Pages | 260 |
ISBN-13 | 978-0-367-15894-1 |
Barcode | 9780367158941 |
Categories | |
LSN | 0-367-15894-9 |
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