Marketing in Context - Setting the Scene (Paperback, 1st ed. 2013)


The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

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Product Description

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

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Product Details

General

Imprint

Palgrave Macmillan

Country of origin

United Kingdom

Release date

2013

Availability

Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.

First published

2013

Authors

Dimensions

216 x 140 x 18mm (L x W x T)

Format

Paperback

Pages

230

Edition

1st ed. 2013

ISBN-13

978-1-349-45203-3

Barcode

9781349452033

Categories

LSN

1-349-45203-3



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