Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge - The Obesity Challenge (Hardcover)
Rajeev Batra, Victor J. Strecher, Punam Anand KellerThis timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
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Product Description
This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
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Product Details
General
Imprint | Routledge |
Country of origin | United Kingdom |
Release date | February 2011 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2011 |
Authors | Rajeev Batra, Victor J. Strecher, Punam Anand Keller |
Dimensions | 229 x 152 x 33mm (L x W x T) |
Format | Hardcover - Cloth over boards |
Pages | 406 |
ISBN-13 | 978-0-7656-2717-9 |
Barcode | 9780765627179 |
Categories | |
LSN | 0-7656-2717-5 |
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