Advertising Media Planning - A Brand Management Approach (Hardcover, 3rd New edition)
Larry D Kelly, Donald W. Jugenheimer, Kim Bartel SheehanUpdated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
R2,319
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
23190
@R217pm x 12* 
Out of stock
Add to wish listReview this Item
Product Description
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
Customer Reviews
No reviews or ratings yet - be the first to create one!
Product Details
General
Imprint | Routledge |
Country of origin | United Kingdom |
Release date | October 2011 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2012 |
Authors | Larry D Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan |
Dimensions | 229 x 152 x 20mm (L x W x T) |
Format | Hardcover - Cloth over boards |
Pages | 304 |
Edition | 3rd New edition |
ISBN-13 | 978-0-7656-2635-6 |
Barcode | 9780765626356 |
Categories | |
LSN | 0-7656-2635-7 |
Similar Products | Recommended ProductsSee more 
Trending On Loot
Be the first to know about our
latest deals & promos! Subscribe Now
