Advertising and Public Relations Research (Paperback, 2nd edition)
Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, samuel bradleyDesigned to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
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Product Description
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
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Product Details
General
Imprint | Routledge |
Country of origin | United Kingdom |
Release date | February 2014 |
Availability | Expected to ship within 12 - 17 working days |
First published | February 2014 |
Authors | Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, samuel bradley |
Dimensions | 195 x 236 x 25mm (L x W x T) |
Format | Paperback |
Pages | 376 |
Edition | 2nd edition |
ISBN-13 | 978-0-7656-3606-5 |
Barcode | 9780765636065 |
Categories | |
LSN | 0-7656-3606-9 |
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